APP-VIP : VUITTON PARIS CITY-GUIDE.

Louis Vuitton offers a complete guide and offbeat city light to live like a Parisian. More precisely like a Parisian connoisseur of the capital and knowing how to use its charms to seduce tourists.

 

Who and what?

 

The guide is aimed at all: customers of the brand or not, tourists discovering the city lights or local broken down good addresses. It is available on iOS and google.

The app in detail

 

The digitized guide proposes to you to discover the city either by district or by directly looking for a hotel, a restaurant, a place to hunt objects, a place to hug. Good addresses are organized in alphabetical order or by district.
It must be admitted that the Guide is rich in its diversity – it is not a collection of addresses for billionaires – and its authenticity – there are addresses known only to the inhabitants of the neighborhood.
In our neighborhood, for example, the very chic cuisine of Alain Ducasse in the Meurice is alongside the very good address of Japanese noodles on Villedo street, the Kunitoraya. A little further is quoted the Saturnes, a very sharp restaurant where the natural wine and the local products are sublimely worked.

The life of Parisian enlightened

 

The app offers an amazing heading: “the city how to use”. There are rubrics on the label and local mores presented with humor. Our favorites being “to avoid absolutely” or “the right attitude at the right time” which explains that we should arrive with a quarter of an hour late or in Paris everybody kisses, including the men.

A surprising guest

 

LV chose Amanda Lear, former muse of Salvador Dalí, for the Parisian guide. We must admit that it is not the first person who evokes us Paris but it has the merit of freedom, originality and a good dose of humor and self-deprecation. A kind of casual class.

It’s five o’clock, Paris …

 

The app also offers a guide clock that offers you an occupation according to the time of day. At three o’clock you are advised to stroll around the Palais-Royal at sixteen o’clock in the “Magic Picasso Museum”, which houses the largest collection of the most influential artist of the 20th century.

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